Keltic Seafare

Case Study

ks_logo_home

Keltic Seafare

Who are they?

Founded in 1992, Keltic Seafare have grown steadily to become Scotland’s number one live shellfish supplier, specialising in high quality live products; namely hand dived scallops, creel-caught langoustine and native lobsters.

Keltic Seafare sell their goods throughout the UK and Paris, supplying both commercial and retail clients as well as top quality chefs and restaurants.

“Our sales processing system was gradually slowing down and becoming increasingly unwieldy. We knew for some time that we needed to upgrade but we weren’t looking forward to all the upset that comes from installing a new system.”

The issues facing Keltic Seafare as it outgrew its business systems were not uncommon. They recognised that their system was no longer fit for their business, however for a number of years they “got by” using Sage 50, Excel spreadsheets and manual paper processes.

As the business continued to grow rapidly, issues with their system escalated very quickly. The increase in sales and demand for information became too much, causing the system to become very slow.  They also found that they were struggling to get the data they needed back out of the system.

Keltic Seafare has a complex and varied stock management process. When dealing with fresh produce, time is of the essence and due to the nature of their catch the shellfish had to be sent to one of four specific warehouses to avoid cross contamination and to prevent the stock from fighting or eating each other.

A key issue was that the company could not predict the quantity and type of catch they would receive on any given day.  This was complicated further by the fact that fisherman sell their catch by weight, while chefs want to order by quantity of shellfish, and then invoice by weight.

As a result, the company had to accept orders based on unknown stock quantities.  This often caused them to under or over sell produce, which had a negative effect on both profit and customer service.

Glen Smith of Keltic Seafare said: “We outgrew our old accounting system when our turnover leapt from £3 million to £6 million. The increase meant the volume of data we were handling began to overwhelm us. Our sales processing system was gradually slowing down and becoming increasingly unwieldy. We knew for some time that we needed to upgrade but we weren’t looking forward to all the upset that comes from installing a new system.”

The Problem

Complex Stock Management

“Our previous experience of working with the wholesale industry and specifically fish wholesalers, along with our own Sage Addon products and technical expertise made us the obvious partner for Keltic Seafare.”

The Solution

Sage 200 Upgrade and Enhancement

Keltic Seafare contacted Sage directly about upgrading their system, who in turn recommended Eureka Solutions due to our ability to deliver customised solutions which would meet the exact needs of Keltic Seafare’s business.

Our previous experience of working with the wholesale industry; particularly fish wholesalers, along with our award winning technical expertise and Sage Addon products made us the obvious partner for Keltic Seafare.

The natural upgrade for Keltic Seafare was from Sage 50 to Sage 200, as they were familiar with Sage software. We were able to develop an integrated solution that could easily handle the increase in sales orders that their previous Sage 50 system could not.

By allowing Keltic Seafare to automate many of their manual processes the new system would also deliver substantial time savings and reduce errors across their business. Our team of award-winning developers customised the system to suit the individual business processes and needs of Keltic Seafare.

The addition of our Sales Order Plus for Sage 200 module has also helped the sales process through its rapid access to customer information such as order history, customer favourites and special offers.

Working closely with Keltic Seafare we were able to understand their processes and despite their fears, we were able to make the switchover from Sage 50 to Sage 200 as painless as possible.

Keltic Seafare now have a system that gives them full control over their stock. Having full access to accurate stock information allows them to fulfil all of their orders correctly.

We customised the Sage 200 system allowing Keltic Seafare to purchase their stock in catch weight, which the system converts in to quantities for them to sell to their customers. They can also meet customer expectations by invoicing customers by weight.

This is merged with the inventory in real time, meaning the sales team now has the latest information on what has been caught, bought and sold in seconds, as this data is now entered into the system by field staff through mobile devices at all warehouses.

Our Sales Order Plus Addon, has given unprecedented, fast access to information on individual customers including order history, special offers and customer favourites. This has improved their customer service as drastically reduced average call handling time.

“We have benefited greatly from the increased capacity and functionality of the Sage 200 upgrade. The sales team can now take phone orders more efficiently with full confidence the orders can be fulfilled.

We are still on a learning curve and working hard alongside Eureka Solutions in training our colleagues on how to make the most of the many and sophisticated elements of the system. It is steadily becoming an essential management tool”

Glen Smith | Finance Director | Keltic Seafare

“The sales team can now take phone orders more efficiently with full confidence the orders can be fulfilled.”

The Result

Full Stock Control

Contact Us to find out how you can get more out of Sage

GET IN TOUCH